Since opening their first gym in 2008, The Gym Group has been dedicated to helping people take the first step into their fitness journey. Today they are the UK’s best value 24/7 operator with over 185 gyms nationwide. They provide affordable access to brilliant facilities and help to every person who wants to improve their wellbeing, whatever their starting point, whatever their destination.
Before launching a completely new website in 2020, The Gym Group needed a fresh bank of images that communicated the brand's core values of diversity, community, inclusivity, expertise and quality.
Jérôme was commissioned by the creative agency LMC to carry out 2 shoots at The Gym Group in Collier's Wood and at their brand new gym in Leeds Headingley. The images were used on The Gym Group's website and in a nationwide OOH campaign.
