As part of their schedule of monthly London events, Bloomberg hosted a public facing yoga workshop within the Bloomberg Arcade. Employees of Bloomberg as well as members of the public could be seen taking part in the sun salutation as three-piece band played classical music on a piano, a flute and a violin. We sent out one of our best event photographers, Dom, to capture the event.
ANM Comms are responsible for the handling the PR of the Bloomberg arcade, which is a selection of restaurants and bars and exists at the ground level of the Bloomberg offices in the City of London. The yoga workshop is one of many public facing activities that Bloomberg has planned, which are intended to drum up more business for the bars and restaurants of the Arcade.
The resulting images and video were used online and on social media by the Bloomberg Marketing team.
Photographer: Dom
Client: Bloomberg / Bloomberg Arcade / ANM
